User persona (NABC): The socially responsible woman

User persona (NABC): The socially responsible woman

(N) Needs 

- Responsibility, Feel like  you are doing the right thing 

- Share their good and bad experience with others, Pictures

- Have good Self-Esteem

- Trust that the products are responsible.

- Access to responsible products 

(A) Problem solution

- Luomu-eko products area - Really different with green grass and cool vibe, Oas in the middle of the store. 

- Create a Wiklund lable "certified by Wiklund 

- Teaching customers about responsible products in the store

- Video Clip " Where do products come from" 

- Ecological Coking happenings in the store - Try it your self with a celebrity cook- Tv show style

- With every buy you get a Ecological product as a thanks

- Free really good and Responsible Cofe´ while you wait in line   

(P) Proposed funels for marketing (how to reach the customer)

- Grand opening with special offers, If you belong to a Facebook group that suports the event by sharing on their wall The social media Flyer. Large signs on the store front & marketing in local news paper Turun Sanomat.   

(B) Benefits of the solutions (for customer)

- Creates a responsible experience and feeling by being there others see you as having the values of responsible, trendy. 

- Easy to identify and find the products

 

(C) How are the competitors satisfying these customer needs?

Ruohon juuri has a whole store dedicated to Responsible and ecological products, they focus mostly on food. 

- Victor & Joel