My mother invited me to dinner the other day. During the meal I realised that all the products on the table had labels stating ‘organic’ on them. Chuckling, I asked my mother if she had a new hobby, and just as I thought she told me that buying organic products is a new craze of hers. This wasn’t all though, she explained that she has during resent years felt a growing need to do her part of saving the environment and making our society a better place to live. She felt that she could make an impact for the better through choosing products that are organic, locally produced, not animal-tested and not made with child-labor.
My mother isn’t the only woman feeling this way. There are millions of women around the world feeling that they can make an impact on the society through their choices. And the number is only growing.
A large society in Finland sharing this ideology is Martat, a Finnish organisation for women interested in house economics, food and nutrition, environmental protection and consumer issues.
www.martat.fi
I could also find large groups in Facebook sharing this ideology. To name a few:
https://www.facebook.com/groups/luomuryhma/ - 7000 followers, Organic products
https://www.facebook.com/pages/Pro-Luonnonkosmetiikka-ry/55060525889 - 1700 followers,
https://www.facebook.com/puhtaatvaatteet, 3340 followers, Clean clothes, Child-labor-free clothes
https://www.facebook.com/greenpeacesuomi, 36 000 followers
https://www.facebook.com/pages/Kemikaalicocktail/211737428850438, 14 510 followers, Chemical-free products
http://www.kemikaalicocktail.fi/, blog with over 20 000 readers every week
Information about certified cosmetics: http://www.aubrey-organics.fi/sertifioitu-luonnonkosmetiikka/
The Socially responsible woman:
- Economically stable
- Chooses products that are organic, child-labor-free, locally produced, chemical-free and not animal-tested
- Feels that the extra 50cents you pay for organic products is not a problem, but a way of contributing to the well being of our society
- She feels that her ethical choices make her feel better about herself
- Values a healthy and ethical lifestyle
- Interests: health, nutrition, organic foods, natural cosmetics, fashion, design, sustainable growth, beauty
JW
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