The second pitch

I ask to my french friends what they want from a street ice cream maker. The half people of the group are finnish so i though it'll be interesting to have a different opinion on this, one from people who could be tourist.

The first people, is a man who is 20, who likes trendy things and is living in a French Big City. He told me that what he expects to an street ice cream maker was the hygiene, a cost equal at the other street ice cream makers and also a nice place to eat his ice cream.

The second person who I interviewed, is a girl who is 20, who likes also the trendy things and is living in a small village. She told me what she expects to a street ice cream maker was the product : the quality and the choice of components and also the cutlery. In a second part, the cost and the place are also important.

We can see in this both cases, that the expectations are quiet the same. Now we will see which benefits will have the customers.

If Ingnam Cost, will be respect for the hygiene, the costumer will be more confident on these products and some will prefere these to those of another brand.

With a nice place to eat ice cream, people could take time to eat their ice creams, share a good moment.

With a high quality and choice of products, people could try a lot of different product of quality.

Finally people will appreciate a lot to have a nice place and products of quality for a reasonable cost, and will not hesitate to come eat an ice cream to this place.

Florian.