The third pitch

I chose to interview two persons from different country to have a wide view of what costumers expected when they want to eat an ice-cream from a street ice-cream maker. Indeed, it can allow to Ingman kiosks to attract people who really don’t know this brand. Outcomes of the first pitch: The first person I interviewed is French. She said that she doesn’t like to eat an ice-cream by walking. So, she thinks it would be nice to have a place to seat with music and good atmosphere such as good decoration or welcoming persons. She really pays attention to the hygiene and wants to find reasonable price. For her, it’s between 3 and 6 euros but it depends on the ice-cream size and its quality (price/quality ratio). Outcomes of the second pitch: The second person is a Finnish student from the university. She said to me that she doesn’t like to eat an ice cream stand up. Indeed, she wants to find a “café-atmosphere” with tables, chairs where she could sit down with her friends. She thinks also it would be better if there was some music. Due to this pitches, I think people needs a place where they can spend time with their friends when they want to eat an ice-cream. They prefer to be seat rather than eat by walking. The two people I interviewed don’t enjoy the moment if they are alone so they always eat an ice-cream with other people. Thus, it’s important for Ingman kiosks to pay attention to its image to improve its brand image and notoriety concerning the quality of its ice-cream. Moreover, it would be a benefit for the customer to have a place to seat and have a good time with friends or family. It would be also a benefit for the company because it can attract more people and encourage them to buy more (for instance: something to drink with the ice-cream). Emma.