User Safari - Per (67 years old)

 

Per find it is complicate to move inside the store because of the narrow walk paths and because there are many persons in Sokos. Nevertheless, there are escalators and elevators which allow Per to go easily through the different floors. Indeed, he has not to take the stairs all the time which is a good point because he can be sometimes tired. Moreover, the elevators are easily to access when he enters in the store.

All the products for the men (clothes, shoes, underwear etc…) are gathered in the second floor so Per can find the products he needs on the same area easily. He finds it will be better if he could find more products for men because the majority of them are for women.

Sometimes Per goes to Sokos to find gifts for his grandchildren or his family, so he looks for other products than for him. He thinks Sokos is a nice place to find a gift because there are many products in the same area and he can have a wide choice.

Nevertheless, he noted that there is a bad organization of the store. Indeed, it is hard to find the products that he is looking for because he does not really understand how the shop fitting works. The areas are not really separated and it is difficult to know who the products family or brand is.

Per noted also that it is complicate to find a salesman in the store so when he needs help, it is hard for him to find someone who can give him some advices or answers to his questions. Nevertheless he finds it is easy to pay in the store because of the presence of many checkouts (around 4 per floor).

Emma Britto