Yesterday we felt like our group was stuck with it's progress. We felt like we had tried to research the different customer groups, but did not have any actual data and thought that these were only our own subjective ideas. Also it seemed that we were lacking a clear goal to work towards, and that we were not moving forward.
On yesterday's meeting we went trough the research Florian and Emma had posted last week. We all studied the Soncas tool and the seven ways to form tribes, and we found this very helpful and inspirational. We also thought it might be useful to look at Sokos Wiklund's values and persona, so that we could use them as a criteria when we are choosing the customer group we want to focus in. We came up with this idea, because in our opinion the values and persona of Wiklund need to be aligned with the values and persona of the customers they wish to target.
We decided to move forward with this project by still focusing on the different tribes. Till next time, we are trying to find different tribes in the Turku region within the group of "working-age" men and women. After we have found enough groups, we are going to pick the most relevant ones (on Wiklund's point of view), and start analyzing them with the Soncas tool, and developing the "minimum viable product"and value for them.
Till next time, happy researching guys!
-Eveliina
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